Started this discussion. Last reply by Jennifer Creese 6 Feb.
Started this discussion. Last reply by Bonnie Dixon 3 Feb.
I heard with interest the recently recorded remarks by Google's CEO Eric Schmidt, who was asked to define Web 3.0 at the Seoul Digital Forum.
Of course, any definition by a public figure is bound to generate comment. Hey, even those of us who aren't very public can come in for a drubbing when we try! Schmidt - wearing his developer's hat - began by defining Web 2.0 as based on Ajax. I'll admit to surprise (to put it mildly) that a developer - no less the Google CEO - could limit his definition of Web 2.0 to Ajax. I suppose he could, since he also stated that Web 2.0 is nothing more than a marketing term - obviously with Ajax characteristics! So much for Google's vision, at least as articulated by its CEO.
More interesting was Schmidt's definition of Web 3.0. He sees this forthcoming phenomena as lightweight "applications that are pieced together," can run on any device, are fast and customizable, and are distributed virally via e-mail, social networks, and so on. He remarked that you won't go to the store and buy them. A summary and video of his remarks are available on the blog Read/Write Web.
If I'm understanding Schmidt correctly, the lightweight applications of the 3.0 world will be interoperable, open and free. In my view, this vision is on the right track.
I'm sure that free is something of a relative concept to Schmidt, since Google won't survive if everything in the 3.0 world is open source and not tied in with advertising. Be that as it may!
The comments on the Read/Write Web blog about Schmidt's remarks are an interesting read. My favorite commenter definition - in this case of Web 4.0! - is this: Open Source Everything, Open Data / Transparency between the user and site.
If I apply this idea to the nature of social networking sites, I see something hopeful and exciting. To me, this is the scenario in which we librarians stand a fighting chance of serving users in social networking spaces.
I've been contemplating all this as I've been thinking about the splintering of the 2.0 world into many proprietary, dot-com applications. Yes, we've got a strengthening open source movement, but open source sites are not ones where students are flocking for their social networking. It's not so much the bandwagon blues that are getting to me, but the closed nature of some of the most popular destinations in the 2.0 world. These fenced-in services are barriers to us.
Let me use Facebook as an example.
It's a worrisome thought that Facebook might become an increasingly popular destination for students. To me, Facebook is a partly cool, partly clunky Web space for staying in touch with friends. It's becoming more functional in that it's opened its API to developers, but this API is proprietary. If, for example, you want to offer a catalog search for your Facebook users, you've got to create a proprietary widget. There is a growing number of useful Facebook widgets for libraries, and surely more are on the way.
This is all well and good. But once Facebook is history - and someday it will be - widgets for The Next Wonderful Proprietary Social Networking Space will need to be written all over again.
Forgive me for projecting into the future, but this scenario just doesn't scale. And isn't scalability a smart technology strategy?
I believe in the 2.0 principle that academic librarians need to go out into the spaces where our users congregate to practice our profession. No, not to bother students if they don't want to be bothered, but to be there for them if they need and want us. If we are limited in our abilities to give students this option, the profession of librarianship will suffer.
Attempting to reach students within proprietary spaces can be hell. It's been known for quite a while that Facebook has put up barriers to library outreach. Library profiles have been banned. Extreme and varying limits have been placed on using messages for outreach. The ACRL book I'm editing will include a fascinating chapter by a bibliographer who had to twist herself into a pretzel in order to send messages to majors in her field to offer her services. She ultimately succeeded, and achieved her goal of being useful to students within Facebook. Should I be sympathetic that Facebook is attempting to prevent message bombs? No, not if its administrators insist on treating all messages from individual members the same, no matter what their purpose.
I'm not sure what, exactly, to call this, but it isn't social networking. Or rather, it's an odd definition of it.
The Library 2.0 vision of taking the library to users - in external spaces - won't survive this type of proprietary, rule-based space run by faceless adminstrators. 2.0 is not heaven. I'm hoping that, eventually, dot-coms will find a way to join the inevitable trend toward an open Web.
If not, we'll need alternatives. This is one reason why I envision, and hope, that someday campuses will sponsor social spaces for their communities, interoperable ones that can interact with other campus spaces across the country and the world. In these spaces, there can be plenty of social activities, great widgets and functionalities, and also academic help that is welcomed when needed.
I doubt that all of our students will find this attractive. Many of them would rather hang out on external spaces where they can be free to, well, express themselves without campus oversight. I can understand this. In other words, there are no easy answers.
Open Source Everything, Open Data / Transparency between the user and site. This is an amazing vision. It leads to all sorts of imaginative leaps about other things that impact our professional practice. Think about it.
I’ve been thinking quite a bit about the library 2.0 movement and what is has meant now that much of the hype surrounding it has died down. Imagine my surprise when I saw Ryan Deschamps’ We Asked for 2.0 Libraries and We Got 2.0 Librarians post over at The Other Librarian. I find it a pretty fair and accurate assessment of where we stand with library 2.0 at the moment. I agree with Ryan that the use of library 2.0 has waned - and I think that is a good thing. When a concept is new, we tend to focus too much on defining it, arguing or disagreeing about it and even thinking about it. At some point, people get tired of hearing about it. Personally, I think more is accomplished after we stop hyping things - and get back to business.
I find the following to be the most important points of Ryan’s post:
To end his post, Ryan writes:
So, while the term and hype dies down or changes to something else, rest assured that change has occurred in big ways and that libraries are adapting to the world. They are not doing this through the institutions themselves, but through a steadily increasing change of heart in librarians on the whole. Harp on hype all you want — Library 2.0 needed to happen and the world is better off because of it.
Ryan makes some great points about library 2.0, what it has meant to libraries and about its importance. For me, the most important part of library 2.0 has been the discussions that have taken place around it. It has made me work to view the library and its services from a different angle, to take a step outside of my comfort zone and to challenge my previously held thoughts and beliefs. Has it created significant changes in the way that I do things? Honestly, no. It has altered the ways in which I think about end goals of my projects - but not necessarily changed the projects themselves. To me, this means that I agree with Ryan about the importance of library 2.0. However, I would not elevate it above other, earlier trends in librarianship - ripe with their own buzzwords that made the rounds of library literature and conferences. It was the time for library 2.0 - and in the near future it will be time for the next movement.
We are closing in on a year after the September 1st article in Library Journal proposing a “new model of library service” called “Library 2.0.” Unless you have been asleep in your library duties, you ought to know that Library 2.0 calls for things like user-centered change, reduced institutional boundaries, and a heightened awareness of social software and related technologies.
My sense is that the prominence of the Library 2.0 moniker has plateaued and we are about to see put it in with nostalgia-inducing sayings such as “groovy” and “smashing.” I see the obsolescence of the phrase as an indicator of success. Sure, it was hype. But as hype it did exactly what it was supposed to do: raise awareness of a problem and get people thinking about possible solutions.
The success of library 2.0, as is to be expected, has been mixed. That was kind of the point anyway. Library 2.0 was, in part, a way of seeing success in failure — we had to learn to play, take risks, fail, and learn from the process. In short, the library 2.0 movement was not really about changing libraries, but changing librarians. Librarians needed our time in the sun, and now that we are getting our time. Now that we are popular, hopefully we will see that we need to clean our houses before we invite people in.
As I’ve said, while we called for changes in libraries we actually got changes in librarians. While folks like Meredith Farkas, Helene Blowers and Jessamyn West got broad attention, I’ve seen many examples of people who looked beyond the time, space and resources of their workplace to offer better services to clients. Lots of librarians I have met started blogs and shared notes for conferences. Lots of librarians plugged their noses to try things like Second Life, Facebook, Twitter, and a whole range of other Web 2.0 tools, even though it was cutting away at other hobbies they enjoyed more. I know more librarians than is fair that have used their own money to have access to a test server so they can install, experiment and create various open source or self-made projects on their own. Lots of librarians gave us an opportunity to laugh at ourselves by creating YouTube videos, composing songs and photoshopping pictures for our amusement.
There’s no doubt that Library 2.0 got librarians to learn about themselves and the world of information they live in. But, considering the “user focus” that supposedly went with Library 2.0, did our brains translate into actual services?
For the ILS, Library 2.0 has meant comments and/or tags in the catalogue front-end for some particularly innovative and/or resource-rich libraries. In the broad spectrum, libraries are moving very slowly along these lines. For one, very few libraries have the knowledge and resources to provide a useful overlay to our current systems that can provide these products. While many resource-rich libraries have been very generous in offering their innovations to smaller libraries, they are not often able to provide long-term support for these changes — making the prospect of any major alteration to our core service a scary process indeed.
Many libraries depend on vendors to provide library 2.0 innovations for them. LibraryThing has just started to offer a vendor-based service to get us started in this realm. Other vendors are moving forward as well — for instance, Aquabrowser is offering visualization tools to help customers access information more easily. However, on the whole, service enhancements such as RSS feeds, user comments, book ratings are largely enhancements that need to be provided over the long term by librarians with fairly specialized knowledge and an understanding of the long-term maintenance of code. And if your code fails and you have failed to back-up your system — you are on your own.
The good news is that Librarians are learning how to code (If you want to learn to code in a library environment, here are my suggestions — in this order: Html, XML, SQL, PHP or Perl, JSP or ASP, XSLT, & AJAX. Bonus points for Ruby on Rails). In an environment where librarians know how to code, open source systems such as Evergreen or KOHA become real possibilities and communities can develop that can support wider ranges of services in the long term.
Gaming has gone on in libraries for quite a while, in many cases to the disdain of staff. The change that Library 2.0 appears to be making is that libraries are now actively encouraging gaming in libraries. Changing the attitude towards games have helped libraries become what they have often longed for — popular with teens. Managing this popularity is a topic for another blog post, but on the whole, being gaming-friendly has changed the outlook of libraries, perhaps for the better.
Some folks espouse that gaming has serious learning benefits associated with it. Personally, I find that the benefits from gaming are limited. I cannot conceive that the next Jimi Hendrix will come out of young people playing Guitar Hero, for instance. However, gaming as a recreational activity is no different from recreational reading. Thus, it is a positive move that libraries are providing programs and help for young people access recreational technology.
Using Flickr, YouTube, Facebook, MySpace, del.icio.us and other social software to promote the library has been another side-effect of the Library 2.0 hype. The interesting part of this in my view is the fine line between library services and library promotions. If we put an RSS feed on a MySpace page, is that service or a promotion of a traditional service? Either way, there is alot of benefit to engaging these services to help boost library usage, particularly among young people.
The use of these services in libraries also speaks to a broader societal trend — namely the globalization of library services and the promotion of “library” rather than “your local library.” I will speak to this point later on, but using global services to promote local ones leads me to question who gains from Library 2.0 — librarians or customers.
Library 2.0 has produced some minor benefits to library services, but hardly the radical change of model that was proposed in the article about a year ago. The changes that have occurred, in my view, are hardly noticeable to the average customer because, for the most part, the actual changes in services are merely logical extensions to what libraries have done all along.
So, can we call Library 2.0 a lukewarm success? A failure? A waste of time and resources? To do so would be to misunderstand libraries on the whole. Libraries are largely democratic institutions and as democratic institutions they should change not with the rapid pace of technology, but with the slower pace of society. Library 2.0 should happen when Society 2.0 develops — and that means once we have a majority of converted folks. That puts libraries on the “late adopter” part of the adoption curve, to the chagrine of many a library 2.0 advocate I am sure.
This doesn’t mean that librarians should be on the “late adopter” side of the curve, however. The largest benefit of Library 2.0 has been a radical change in the core service that libraries offer — namely, librarians (and by “librarians,” I mean anyone who works in a library). In that realm, the largest success of library 2.0 has been projects like Helene Blowers Learning 2.0 programme. Through their librarians, libraries are able to break out of such institutional barriers as normal operating hours and formal community locations. Library service in the library 2.0 realm happens every time a librarian’s RSS feed shows a new and exciting novel to read.
To recap, the benefits of library 2.0 have resulted in rather subversive actions of librarians including:
In sum, Library 2.0 has done a lot for the library world. So, while the term and hype dies down or changes to something else, rest assured that change has occurred in big ways and that libraries are adapting to the world. They are not doing this through the institutions themselves, but through a steadily increasing change of heart in librarians on the whole. Harp on hype all you want — Library 2.0 needed to happen and the world is better off because of it.
Stephens, Michael, Modeling the role of blogging in librarianship. Doctor of Philosophy (Information Science), August 2007, 187 pp., 47 tables, 6 figures, 134 references.
This phenomenological study examines the motivations and experiences of librarians who author professionally-focused Weblogs. The researcher constructed a model of librarianship based on Wilson and Buckland. The results show a close fit between librarian bloggers and the ideals of the field as expressed by two primary library and information science philosophers. A Web survey generated 239 responses to demographic and open-ended questions. Using the results of the survey, the researcher analyzed demographic data and performed a phenomenological analysis of the open-ended questions. A list of category responses was generated from each set of answers via the coding of descriptive words and phrases.
Results indicated the motivations of librarian bloggers are based around themes of sharing, participation in community, and enhanced professional development. Respondents reported feeling more connected to the profession and to colleagues across the world because of blogging. Respondents perceived the librarian blogosphere as a community with both positive aspects – feedback, discussion, and support – and negative aspects – insular voices, divides between technologists and librarians, and generational rifts. Respondents also reported an increased ability to keep current, improved writing skills, and opportunities to speak and contribute to professional journals.
Ideally the study’s findings will contribute to the ongoing investigation of how people are using newer Web technologies. The researcher hopes the study will illustrate the beliefs, motivations, and professional benefits that blogging provides for other librarians and library administrators.
Here’s a post on the “Customer Review Effect” on the Church of the Consumer Blog.
The long and short of it is that retailers in the US, UK, and Europe report an interesting effect resulting from their providing a product review component to their retail Web sites. According to the full article,
Over three-quarters said their site traffic had increased. Only 5% said it had fallen. Average order values rose for 42% of the responding online retailers, and only 6% said they had decreased.
Ben at Church of the Consmer comments,
Personally, I don’t buy anything or visit any new merchant today without first locating a number of customer-generated reviews for it.
That sounds awfully familiar. My gut feeling is that a lot of us feel that way. I can’t remember the last time I read a book without reading a bunch of consumer reviews before deciding if it was worth my time or not (professional reviews, too, but sometimes I just want to see what other “real people” had to say!). I try to find out what people are saying about the product/service/provider before every major purchase I make (and many minor ones, too!). And even though I haven’t kept track, I have a feeling that the sites where I find those reviews are the ones that get my business in the end.
Writing reviews is something I generally enjoy as well, if I have time. I’m not one of those manic reviewers who seems to have all the time in the world to write detailed reviews of every single product they have ever purchased, but from time to time I do like to express my opinion. And I don’t think I’m alone in that.
So what does this mean for libraries? Do we allow our patrons to review our materials in the OPAC? (I’m cool with the idea, but I know that not every librarian is.) Do we provide other public forums for our users to share their impressions of our services? What about giving them some sort of a venue for sharing reviews/opinions/impressions of non-library services, products, etc. How do we assist our patrons looking for information in the form of amateur, consumer-created reviews? Does this assistance include assistance with authoring reviews? … Moderation? … Professional reviews? … Library neutrality?… I could go on and on with questions….
Once again, I think it comes back to the idea of entering into a two-way conversation with our patrons… and in this case, encouraging them to converse with other members of their community. Now how do we make this work?
Added by Bonnie Dixon
The physical face-to-face Beyond the Hype Web 2.0 is now over, but this site will continue as a record of our discussions, but the real question is: Did we go beyond the hype of web 2.0?
I think that we did - the speakers presented a great diversity of topics and my overall feel from the event was that people agree that these technologies can have real value, but that the most important thing is your clients.
A few speakers mentioned tailoring web 2.0 to your staff, library an… Continue
Posted on 3rd February 2008 at 11:05am —
Have a look at cartoon #180 from Shelf Check, a great library cartoon that I really enjoy.
This cartoon says a lot about jumping on the bandwagon of Web 2.0 applications. I think this is fine in your personal life - I have many accounts I have signed up for and stopped using pretty quickly, or have not used at all (in particular - Twitter, Blogger, Jaiku, Zoho, Netvib… Continue
Posted on 21st January 2008 at 10:22am — 2 Comments
Social bookmarking is one of the most useful 'web 2.0' technologies for me and one I think could be really useful in libraries. Social bookmarking allows you to share sites you have bookmarked, or added as favourites with everyone. I use del.icio.us for my social bookmarking, but there are heaps of other sites that do the same thing, including ones from the major search engines. Social bookmarking is great from me to personally keep track of sites I may want to use, without having them get mes… Continue
Posted on 15th August 2007 at 11:01am —
I think one of the best things about web/library 2.0 is the rise of blogs. I use blogs to develop my understanding of issues that interest me and to alert me to new ideas and discussions that are happening. I like to be able to read and contribute to the discussion of ideas and problems that blogs allow.
I read all the blogs i follow as RSS feeds, which allows me to easily follow whatever topic is of interest in a number of blogs. There are lots of great library related blogs, that dea… Continue
Posted on 3rd August 2007 at 8:49pm —
RSS is a great tool for libraries and librarians. RSS lets you check your favourite websites without actually visiting them, instead the new content is sent to a central online location for you to read. It is great for keeping up-to-date on what is happening in libraries. It can also be a useful marketing tool.
These are my shared RSS feeds that I have tagged Library 2.0, check out what i am reading.
…
Continue
Posted on 3rd August 2007 at 8:08pm —
Julanne Neal
created this social network on Ning.
© 2008 Created by Julanne Neal on Ning. Create your own social network
Comment Wall (6 comments)
You need to be a member of Beyond the Hype 2008: Web 2.0 to add comments!
Join this network
Just sending you a hullo : )
I found all the content on your page really interesting and illuminating,
Lookin' forward to seeing you at the conference,
Cherie.
I am a big fan of Prynne too. I started reading about her soon after her first outing and await her new adventures eagerly.
Michelle
Michelle